In May 2019 Teams from VE Graphics and The Midwest region met up to discuss the possibilty of designing a custom trade stand for the 2019 Perth Royal Show in October. The Mid-west had previously advertised at this expo – but wanted to elevate their display to showcase all aspects of the region.
The main idea was to show the Mid-west Region through a design that implemented all things Bright, Historic and Fresh. Their previous booth used photographic images and product to speak for themselves, and the team at the city of Geraldton wanted to update this to a fresher look, in line with the midwest’s fresh beautiful landscape and amazing produce. Being featured in the Centenary Pavilion, which was built in 1929, they wanted to complement their booth with the historic nature of the structure.