18 Feb Four Compelling Reasons to Exhibit at Trade Shows
Are you considering a trade show as part of your marketing plan for 2019?
So, your business is doing relatively well, you are converting leads from your website and generally using good business sense.
It may be tempting at this point to dismiss trade shows as unimportant, or just ‘not for our brand’
While trade shows are complicated, they are a vital tool in a companies marketing strategy; they are an ideal way to market your business, product or service on a large scale.
In fact, when comparing ROI to other forms of media, you would be hard pressed to hit the same mark.
So before you fully dismiss trade show marketing, Our trade show specialists have put together four reasons to exhibit at trade shows.
1. Trade Leads Convert Cheaper Than Other Forms of Media.
I know, it sounds outrageous, right? Its not.
Lead generating is one of the hardest jobs that you as a business will have to complete – especially marketing such as cold calling/emailing, or even converting sales from ads and websites. Its an expensive process that is as important as it is arduous!
By displaying at an expo, you find a much more cost effective way to have face-to-face conversations with prospective clients.
The people who attend trade shows tend to be motivated, interested in the products or services your company offers, and often ready to commit to a deal on the spot.
Don’t believe me?
According to CIER, The cost of a face-to-face meeting with a prospect at a tradeshow is $142. The cost of a face-to-face meeting at a prospect’s office is $259.
2. Keep up to date with your industry and competitors
Its not as fun as the first, but keeping in-the-know regarding your competitors is just as important as creating your own leads. You need to make sure that you are on par, or even better than your competitors, and how do you tell that? well, by checking them out, naturally.
Of course, seeing the advancements within your industry is vital for any business who wants to be on the cutting edge and stay there!
A recent study by UFI states that over 2/3 of current exhibitors attend trade shows to either find new ideas or keep up with industry standards.
On the other hand, keeping up to date with other companies allows you to forge new business relationships to boost your own image and your distributor network. One new industry network can add large revenue to your business and your own clients.
3. Connect Directly with Decision Makers
Usually, when converting leads, you will run into the odd receptionist, the sales team, maybe a couple of names behind a keyboard or a phone before you can actually reach the people who make the decisions.
Its time consuming, and telling your sales pitch to 17 different employees of the same company before you hit the big guys can make the process like pulling teeth.
With trade shows, its a different story altogether. Not only are you meeting potential clients face-to-face, 4 out of 5 of those you meet are decision making authorities, making your job that much easier.
4.Strengthen (or establish) your brand
If you can design an exhibition stand that attracts the right type of attention, a single exhibition can be all it takes to change your brand from up-and-comer to established industry leader.
Over 50% of exhibitors at trade shows and events are newcomers to the industry, looking to make connnections, develop contacts and trade partnerships. Everyone is looking to do one thing: become an industry leader, so why not join your colleagues and showcase your brand at your next trade show?