In June 2018 Clients from Kailis Bros and VE Graphics met up to discuss the possibility of designing a custom design stand for the 2018 Seafood and Fisheries Expo in Quindao, China October 2018. Kailis had previously advertised at this expo – the biggest fishing expo in the world – but wanted to really come to the table this year. They had a bigger booth, and wanted an Australian design team to run the job from start to finish.
The main idea was to show the Kailis Bros brand through a design that implemented all things crisp, clean and fresh. They wanted lots of height, with timbers, and a clean look to contrast with the Chinese designs of bright colours and busy artwork. They wanted their fresh, clean, fresh Australian brand and produce to speak for itself on the global stage.